Common Link Building Stories

We sent 2433 emails last month and couldn’t even generate 3 links from that campaign. 73% of the emails got no reply, and then 25% of the website owners were asking for hundreds of dollars for a backlink, and the rest of the website were not relevant to our website.
Not only did we waste our money but also our valuable time in the whole process. Is link building dead? Cricket… Cricket… Cricket…

The problem:

There might be various reasons why your link-building campaign is not working well for you or is not generating the exact results you are expecting. But here are the most common things that you might be doing with your campaigns:

  • sending out 5,000 emails to the wrong people
  • polluting the web with ugly content no one needs
  • believing too much that every email of yours will be replied back

The solution:

Problems are everywhere. Every type of problem needs a custom solution for it.
  • Do you have a linkable asset? Something that people would like to link to?
  • If not, generate linkable content that people are happy to mention.
  • Understand the industry and your potential target lists who might link to you.
  • Run a customized campaign with highly targeted outreach.
  • Generate solid niche-focused backlinks that actually move your ranking and also bring in thousands of reference traffic.

Hands-on Transparent Link Building Service that Brings Results

We provide the best link-building service that is tailored uniquely for every niche type. Each industry works differently, and the taste varies from one to another. Our expertise in link building has helped our clients get mentioned on top sites like the Wall Street Journal and Time.com.

Our Link Building System

Understand the need

First, we need to understand your market and industry. Every industry is different and each one has to be treated separately with the same quality.

Questions we ask:

  • What has been your link building strategy so far and how was your experience?
  • Who are your targeted visitors of your website and their buying persona?
  • List out the type of websites that you want link from.
  • What keywords do you want to rank for? What topics does your audience respond to?

Create a Plan

Based on the input from you, we carefully create a custom-tailored, transparent plan for you. Transparent because we believe you need to be fully informed of how links were earned and where they come from.

What we need from you?

We will need an email based on your domainname.com (i.e., [email protected]) so that we can send the outreach email on your behalf. This will help with authenticity and bring exposure to your brand name within your relevant audience.

Let’s build some links

Step 1: Competitor Analysis

We find out your direct and indirect competitors’ websites and analyze them. This includes which pages of their website are getting links and where they are linked from. The backlinks will be handpicked, and only the best links (based on quality and relevancy) will be added to our target lists. By reverse engineering, we will figure out which part of their link-building strategy to use to catch up and what we can do better to get ahead of our competitors.

Step 2: Content Audit

Link building, in simple terms, is content marketing, which involves people mentioning your best content. We will go through your existing content and see if we can use it for our campaign. Content comes in different forms, like articles, lists, news, infographics, or videos. Your content could be a gold mine waiting to be discovered by your audience. Our role is to uncover it, polish it, and present it to your perfect audience. The content we pick will depend on our own method of qualifying it, as we believe each content type is treated differently.

Updating existing content: If we figure out one of your contents is outdated, we will suggest you update it to make it the best piece of content on that topic. This will give us the edge to offer the best-ever fresh content to the target lists.

Generate New Content: What happens when we discover that your website lacks some of the most valuable pieces of information that people are looking for? We simply suggest that you add content to your website that you can rank organically and that will also attract backlinks.

The two things above are based on:
  • Your competitor or related website content that is generating a good number of quality backlinks
  • Relevancy to your audience
  • People are talking about and sharing
  • Uniqueness and in-depth
  • Search volume per month
  • Quality (In depth and quality)
  • Published date and updated date
If you have a reliable and efficient content creator, that’s great. If not, you can bring on a freelance creator, or we can handle the hiring and management process for you.

3. Create the ideal target list

This is a list of websites that are talking and sharing information about your industry. These are where your targeted audiences usually hang out. Having a link from this type of website is what we are targeting. Your target list can also be a mix of topical blogs, partners, e-commerce, industry organizations, etc. The target lists are basically qualified based on these factors:

  • Are they relevant to your industry? How can they connect with you?
  • The link tactic: is it guest posts, resources, expert roundups, etc.?
  • A content type that we will be reaching for is commercial, informative, entertaining, newsworthy, video, or text.
  • Are they safe? Are they linking to a shady, spammy site?
  • Are they actually ranking for some keywords? We have seen thousands of websites rank for non-relevant or spammy keywords. Imagine a technology blog ranking for keywords about a celebrity’s bio and net worth.
  • Metrics are something we do not care much about because there are thousands of websites with high DA/PA and DR/UR and hundreds of articles that actually rank for zero keywords.
  • Your competitor’s existing backlinks. How are they linking, and what other sites are they linking to?

Once we have a list of our prospects, we will list out the prospects’ names and emails as well so that you can check whom we are reaching out to. We generally avoid gatekeepers and reach out to decision-makers directly.

4. Outreach:

We DON’T blast the list with the same email. Our experience says targeted, customized, and personalized email works best. Our goal is just not to send an email with the end of getting a link. Instead, we believe in building a relationship so that we can reach out again in the future for a better partnership.

 

Our outreach process:

  • Personalize each email with at least 2 elements.
  • Test out different email templates and angles.
  • Follow up 3 more times. We believe that not everyone is free.
  • Track the open rate, click through rate, and response rate.
  • Any responses that need your attention will be notified to you so that we can plan the further negotiation ahead.

What you can expect?

Quality-related backlinks to your website from real sites with an opportunity to poke the prospects in the near future for more links. The links can be in different forms, like
  • Guest Post: We contribute a guest article on our prospect site that links back to your website.
  • Sponsored Post: These are sites that can drive a lot of targeted traffic to your website through the guest posts and articles we submit. But the problem is not all sites are open for guest posts, and some consider “sponsored posts” only. Which means they charge a certain amount for publishing the content on their website. These kinds of posts are labeled under “sponsored post” and Google can easily identify them. They might not quite help in SEO directly, but they have huge potential to send referral traffic.
  • Broken Links: We find pages linking to relevant content like yours or to your competitor’s pages that no longer exist. We request them to replace the broken link with a link to your page.
  • Resource Pages: These types of pages link out to a reliable resource for the information. The resource can be anything from an infographic, tool, or video to a piece of information.
  • Niche Edit/Link Insert: We find pages that need to be updated and politely approach them with the updated piece of content or a link to our updated content.
  • Round up: Have you or your website listed among the expert roundups?

Pricing & Terms

For a typical campaign, we deliver 10-15 links from relevant, quality sites for USD 2300, covering the costs of content such as guest posts and linkable assets. Additional costs for complicated or extensive linkable assets will be discussed beforehand.
Links on major brand sites may take time to go live due to editorial schedules set a month in advance. The initial period to achieve 10 links can take 4 to 6 weeks due to set-up and process refinement. On average, you will receive 10-15 live links per month.
Payments are made upfront, with the next invoice issued before the month ends.